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    Ten en cuenta tu zona y las circunstancias cuando fijes tus precios

    Comprender la demanda local es clave para elegir un precio competitivo.
    Por Airbnb el 28 de sep. de 2023
    Lectura de 3 min
    Última actualización 28 de sep. de 2023

    Como anfitrión, tienes total libertad para establecer tus precios: tú decides cuánto cobras y en qué condiciones, y puedes modificar tu estrategia siempre que quieras.

    Un factor importante a la hora de determinar tu precio es la demanda local. Si tu alojamiento es más caro que otros similares por la zona, quizás pierdas algunas reservaciones. Por el contrario, si ofreces un precio competitivo, es más probable que consigas huéspedes y, en última instancia, que ganes más dinero con Airbnb.

    Analiza la demanda local

    Saber por qué viajan los huéspedes que reservan alojamientos similares al tuyo por la zona puede ayudarte a determinar tu estrategia de precios.

    Para comparar precios, selecciona cualquier fecha que tengas disponible en tu calendario o elige un intervalo de hasta seis noches. Toca  o haz clic en el precio por noche y dale al botón que hay debajo, junto al ícono del mapa, donde dice Compara tu precio.

    Se mostrará un mapa con los precios promedio de anuncios similares que se han reservado por la zona. Además, podrás consultar los precios de otros alojamientos parecidos al tuyo que todavía estén disponibles.

    Los montos que aparecen en el mapa reflejan, por un lado, el precio promedio de los anuncios reservados y, por otro, el de los que aún están disponibles en las fechas que seleccionaste. Los factores que determinan qué anuncios son similares incluyen: ubicación, tamaño, características, servicios, calificaciones, evaluaciones y otros anuncios que los huéspedes exploran mientras consideran reservar el tuyo.

    “Knowing what’s happening in my area gives me so much more confidence in my price,” says Felicity, a Host Advisory Board member and Superhost in New South Wales, Australia. “I’ll know if I have the best price, so I should hold my ground, or if I’m being a bit greedy and need to drop my price.”

    You can also respond to local demand by tracking:

    • Special events. Conferences, festivals, and other big events can create major demand. Join social media groups, follow your local tourism bureau, or register with event ticketing sites to help you plan ahead.
    • Seasonal shifts. In places that draw crowds at certain times of year, hosting during your area’s peak season can help you earn more, while lowering your price during low season can attract more guests.

    Pricing your place competitively may also help your listing rank higher in Airbnb search. The results take into account the value and quality of a listing compared to similar ones nearby.

    Consider your costs

    Your hosting costs can help you think about your price as well. Daniel, an Airbnb Superhost and Host Advisory Board member in Tenerife in the Canary Islands, says he tracks what he calls the “internal” factor of his hosting expenses along with the “external” factor of demand.

    Daniel says he balances his expenses with what guests are willing to pay to help him set a reasonable expectation for what he can charge and earn.

    Examples of hosting expenses can include mortgage or rent, maintenance, taxes, and cleaning fees. Some costs may not be obvious to guests, and can help explain your price. You can highlight any added value you offer in your listing description, like luxury bath products or streaming services.

    When Pamellah, an entrepreneur and former Host Advisory Board member in Malindi, Kenya, first started hosting, she says she focused too much on her own costs. She set her price “so high, based on how much I’d put into it,” and didn’t get any bookings.

    “Two hours after reducing my price, I never stopped hosting,” Pamellah says. Though her experience may not be typical, she was able to increase her price quickly. Thanks to steady bookings and positive guest reviews, she became a Superhost less than three months later.

    Make sense of the numbers

    Track your expenses and earnings throughout your hosting journey. “I set up a separate bank account to track my expenses, so when it’s tax time, I’m not in bad shape,” says Reed, a teacher, entrepreneur, and former Host Advisory Board member in Philadelphia.

    Local lawyers or tax professionals can provide advice about taxes and laws that apply to Hosts in your area. Please note that Airbnb does not give professional guidance. “If you need to get a tax advisor, or you need to do a little research on how to make sense of the numbers, do that,” Reed says.

    If you’re a new Host searching for one-to-one support with pricing, we’ll match you with a Superhost Ambassador who can help.

    Information contained in this article may have changed since publication.

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    28 de sep. de 2023
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